Chip Bok's Bokbluster

Lebron won his fourth NBA title but nobody saw it. Well, not exactly nobody – in addition to the cardboard cutouts, 8.29 million breathing people watched on ABC. But that was 57.6% drop in viewership since LeBron’s last NBA Finals performance with the Cavs in 2018 .

Commissioner Adan Silver seemed to think that another area where LeBron execells, social justice messaging, had something to do with it. So next season the players will be asked to message on their own time.